As one of the most influential and famous companies all over the world, the Apple company has created various kinds of hot-sale products. Iphone4, as one of the earliest iphone products,had a extraordinary ability of both practicability and also a incomparable appearance in 2010.
As for the function of Iphone 4, they have redefined the definition of smart phone and created a new era of the Internet. Before the creation of Iphone 4, people had not thought of the mobile phone may have the same function like a computer or laptop. However, iphone 4 had made mobile phone become not only a device for communication, but also contain more than 90 percentage of the functions of the laptop. It combined the music, video games, Internet surfing and many different functions in a small phone which might be impossible for the past.In a very long time, iphone products represent the ethos which means a good quality and a perfect function for customers.
As for the appearance of Iphone4, it really explained how to use a visual rhetoric to its extreme. Before the invention of Iphone4, most of the mobile companies like Nokia or Android mobile phone used a cheap plastic shell without any aesthetic feelings. However, with a metal body and a front side of camera, iphone 4 even got the minimum weight which gave a best hand feeling for customers. Besides, the most visual rhetoric part of the iphone4 was the single button for the whole screen. If we looked back to the contemporary products of iphone4, most of them used the keyboard with 26 letters while iphone4 used single button with a virtual keyboard. The disappearance of the physical keyboard was not just a reduction of the weight, but also a improvement of visual rhetoric especially with its all black or white shell. It made the mobile phone look much clearer and more concise with a higher working efficiency.
I may have to admit there are still many good products in the history of the progression of mobile phone. However, the greatest point of iphone 4 is that it took its first step and made a great success in that year. After that, the public started to realize the real meaning of the mobile phones and establish the current internet era.
The rhetoric of sneakers 